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Major sponsorship report
503 deals analysed
GM and Toyota lead
Rationalisation overdue
Luxury brands impress

FEATURE

To analyse the value of Twitter to sponsors has traditionally entailed measuring text mentions and hashtags. The International Journal of Sports Marketing & Sponsorship considers how images can be evaluated more...
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Craig Cheon, Head of Research International Sport Cooperation Center of Korea
More information...
BROWSE REPORTS
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Brazil lay:block; text-indent:-5582px;}
Airlines - Global sponsorship play:block; text-indent:-5582px;}
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Sports Sponsorship & the Law display:block; text-indent:-5582px;}
Activation & Case Studies lay:block; text-indent:-5582px;}
Twenty 20 Vision Club and sponsor commercial opportunities examined
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Football Sponsorship & Commerce aeyl{display:block; text-indent:-5582px;}
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Point of View
Josh Robinson, Synergy
13:30
Activation on Video
Heineken: The Dilemma
03:17
COMMENT
k at how this can be achieved across an entire programme.
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