SPORTS MARKETING

imradmin/reportimg/CSR report
ISBN: 978-1-905685-21-9
Price: 
£295
To purchase this report as a pdf or print issue
To purchase this report as a pdf or print issue
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To access all IMR reports and journals for one year, price: $795

Corporate Social Responsibility and Sports Sponsorship

Reviews

IMR reports are reviewed by independent commentators from the sports marketing and media industries.

“Competitive sport in some form or other has been an active builder of communities since human society began. Steve Hemsley gives a compelling and well argued case for why business engagement in sport should be a key part of any company’s approach to supporting its community and building its brand. It is a timely report for our unfit age.”

Mallen Baker, Founding director of Business Respect

“For any organisation seeking to become more responsible, achieve its corporate social responsibility goals or give focus and credibility to their operations, sport offers and unsurpassed opportunity. To help in understanding this opportunity, IMR’s report ‘Corporate Social Responsibility and Sports Sponsorship’ is an excellent resource. It provides an insight into the power of sport, detailing how sport can contribute to an effective CSR strategy. I would therefore recommend using the report to all executives and managers working in the area.”

Simon Chadwick, Professor of Sport, Business Strategy and Marketing, Coventry University

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