SPORTS MARKETING

imradmin/reportimg/Global opportunities for sports marketing and consultancy services
ISBN: 978-1-905685-26-4
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Global opportunities for sports marketing, infrastructure and consultancy services to 2022

Reviews

"This report is compelling and comprehensive. It lays out the enormous opportunity the UK has to make even more of a success of our sports marketing industry. As a country, there has never been a more important time to make the most of the world-leading industries we have –to grow our way back to confidence and prosperity. And as the Olympics showed, there has never been a better time either. We need to grasp this chance, rather than see it slip away from us. So decision-makers should study this report with rigour and speed, and resolve to make 2013 the year that the country gets 100% behind the sports marketing industry."

Francis Ingham MPRCA
Director General, Puplic Relations Consultants Association (PRCA), & Executive Director, International Communications Consultancy Organisation (ICCO)


"A valuable guide to the enormous business potential available to UK sponsorship and sport marketing companies on the global stage."

Karen Earl
Chairman, European Sponsorship Association (ESA)

 

"This is a comprehensive and valuable report.  It is an essential guide to the opportunities for British companies interested in securing business with the major international sports events and sports infrastructure developments over the next decade.  Every CEO and Business Development Director in the sector should study it carefully."

Matthew Wheeler
Managing Partner, Sports Investment Partners LLP

 

"Sport is becoming increasingly important in brand development. Some of the world's biggest brands now come from the world of sport and countries and cities realise the importance of hosting major sporting events to enhance their brands. For companies that service these events, the opportunity to grow their own brands through association with the events is enormous. To be able to say that you have worked on a major international stadium that has been seen by a global television audience is much more powerful than working for clients with a much lower profile. This report provides a valuable insight into what opportunities are out there, what challenges companies will face and what the best approach is to winning new business in the global sports market."

David Haigh
CEO and Owner, Brand Finance plc

 

"Packed with expert knowledge and insight, Ardi Kolah's leading edge report delivers comprehensive analysis of incremental new business opportunities for sports marketing and consultancy services within the UK.  Its robust and in-depth findings quantify the value of opportunities across major global events and make this report essential reading for all those in the sector actively seeking to accelerate their business development activities." 

Frank Saez
Founder and Managing Director, SMG Insight

 

"In an industry so woefully void of creative innovation, IMR consistently produce go to publications that should not only be on the shelf of every sports industry executive but should show the signs of wear and tear from constant revisits - Global Opportunities for Sports Marketing, Infrastructure & Consultancy Services to 2022 advances IMR's fine reputation as the sports industry's leading light providing informative and expansive insight into new trends, strategies and opportunities for any individual seeking to aspire to be more than being just any sports industry executive but a leading sports industry executive … a  must read.

Repeatedly mentioned by major sporting events organizing bodies the word "legacy" is the most over-used and under delivered promise of any Olympic Games or FIFA World Cup as inevitably the show moves on after each closing ceremony or final to the next location around the globe. Based upon the success of the London 2012 Olympic Games, how then will the UK sports industry export itself around the globe to leverage its vast expertise to the next willing recipient? Ardi Kolah challenges the reader to think outside of the box and adapt to the emerging and widely diverse market opportunities in order to establish a viable and sustainable platform, building upon the recent euphoria and profits at home, for the next 10 years."


Peter Miller
Vice-President, Sports & Education Development, Global Events Group

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