SPORTS MARKETING

imradmin/reportimg/Twenty20 report cover
ISBN: 978-1-905685-10-3
Price: 
£295
To purchase this report as a pdf or print issue
To purchase this report as a pdf or print issue
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Twenty20 Vision

Reviews

IMR reports are reviewed by independent commentators from the sports marketing and media industries.  

When something like Twenty20 comes along and completely turns one sport on its head, the rest of the sporting and business world needs to take note. This is an excellent and comprehensive analysis of how cricket has reinvented itself and is a must for anyone involved in the business of sport.” 

Nigel Currie, chairman European Sponsorship Association

David Smith’s perceptive analysis of the challenges, opportunities and realities of Twenty20 makes imperative reading.”

 Hugh Chevalier, Wisden Almanack

 

 

 

 

 

 

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