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Our comment section looks at the issues behind the news stories and offers analysis and opinion. Comment comes from IMR and industry contributors. If you are interested in contributing to this section, please contact IMR. The views of third parties do not necessarily reflect those of the publisher and IMR cannot be held responsible for decisions taken as a result of comments posted on this site.
Sustainability is now an important issue in sponsorship. We look at how this can be achieved across an entire programme.
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