The first issue of the new monthly report, Sponsorship Today, is a report on soccer's primary shirt sponsorship deals across Europe. Covering clubs from England, France, Holland, Germany, Italy and Spain, the report lists the sponsor for every premier league club. Sponsors, deal values and durations are listed.
The report analyses the overall market by industry sector investment, the most successful clubs, sponsorship maturity, the state of each national league and the factors influencing sponsorship value.
Each country is then analysed individually to demonstrate trends and specific market factors.
European soccer sponsorship - key findings
- German clubs have highest average deals
- English Premiership gross most sponsorship income
- Spain underperforms
- Gambling sponsors growing across Europe
- Holland and Germany most mature markets
- Financial services - biggest investor
- Growing market polarity
Sponsorship Today is a monthly report providing extensive global sponsorship data and analysis on a specific sector each month.
Sectors include sports properties, countries/regions and sponsoring industries.
Subscribe to Sponsorship Today
European Premier League Soccer: Germans win Euro sponsorship league