Global airline sponsorship is an examination of sports sponsorship investment among airlines across the world.
With more than 260 deals listed and analysed, the report gives a very clear picture of who the big spenders are and where the investment is going.
The analysis describes how the strategies vary between the big legacy carriers, the new entrants from the Middle East in particular and it shows how low cost airlines have different approaches depending on their geographical base.
The report explains why certain sports are more popular in some territories and how they meet brand objectives.
With 34 charts and tables, the report provides a very detailed picture of the strategies and forecasts how airline sponsorship will develop.
Sponsorship Today is a monthly report providing extensive global sponsorship data and analysis on a specific sector each month.
Sectors include sports properties, countries/regions and sponsoring industries.
Subscribe to Sponsorship Today
News release: Airline sponsorship spend hits $500 million