SPONSORSHIP TODAY

imradmin/reportimg/Sponsorship Today naming rights
ISBN: 978-1-905685-28-8
Price: 
£495
To purchase this report as a pdf or print issue
To purchase this report as a pdf or print issue
Subscribe To IMR To access all IMR reports and journals for one year, price: $795
To access all IMR reports and journals for one year, price: $795

Naming rights - Global sponsorship analysis

Overview

View extensive free sample material from this report. Register or login to view.

The report examines the market by country, by sport and by sponsoring industry. It lists values or estimates for all 548 global deals and durations for the majority.

Key issues identified include:

  • Global market worth $750 million per year
  • US market worth more than half the total
  • American Football and basketball on average the most valuable
  • Biggest deal not in the USA
  • Link between value and duration is strong
  • Financial services, telecoms, cars and airlines lead

The report answers key questions for anyone invloved in considering naming rights:

  • Which two activations should sponsors and rights holders study?
  • Why do some of the world's biggest sponsors shun naming rights?
  • What are the values for similar properties?
  • Which rights holder with a new build turned down $50 million p.a.?
  • How much are competitors earning/spending?
  • Where are the gaps in the market?
  • Which companies spend most on naming rights?
  • How do naming rights vary between sports?
  • How has naming rights developed in BRIC nations?


The report is available as a one-off publication or as part of an annual subscription to Sponsorship Today.

News release: Naming rights worth $750 million per year

Sponsorship Today is a monthly report series providing extensive global sponsorship data and analysis on a specific sector each month.

Sectors include sports properties, countries/regions and sponsoring industries.

Subscribe to Sponsorship Today

Recent issues

Beer - Global sponsorship analysis

International sports federations - Global sponsorship analysis

Brazil - National sponsorship analysis

Airlines - Global sponsorship analysis

European Premier League Soccer - Club sponsorship analysed

bottom_left_corner
bottom_right_corner
0 item(s)

SEARCH

Register or Login to read free content from more than 19 publications
Email

Password
CONSULTANCY
IMR specialises in bespoke research reports and commercial advice to rights holders
world_pay
Official Supplier


European Sponsorship Association
Media Partner
INTERNATIONAL MARKETING REPORTS