imradmin/reportimg/                           European soccer sponsorship 2014/15
ISBN: 978-1-905685-31-
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European Soccer Sponsorship 2014/15


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New 2014/15 European soccer sponsorship report is the most comprehensive yet published. The report lists and analyses 1179 deals across Europe's six major soccer leagues: The English Premier League, Bundesliga, La Liga, Serie A, Ligue 1 and the Eredivisie.

Every deal of any significance is presented with the name of the sponsor, the industry sector, start/end dates (where disclosed) and a reported or estimated value provided.

Manchester United takes 11% of European club sponsorship

Key findings include:

  • Huge disparity between commercial giants and the rest
  • Manchester United takes 11% of all sponsorship income
  • 92% increase in French shirt deal value with major growth in England and Spain
  • Market immaturity in Spain, France and Italy
  • Major opportunities missed
  • Chelsea and Liverpool under-performing
  • German companies spend most across continent
  • Dutch and German leagues have 'best' sponsors
  • Sponsorship a key factor in driving revenue inequality

The report is an essential tool for all those working in the professional soccer or sponsorship industries in Europe. It helps professionals to understand the market, track clubs, brands and industry sectors and benchmark values.

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Related content

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News: Man Utd earn 11% of European club sponsorship income

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