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Airlines - Global sponsorship analysis

Table of Contents

Executive Summary

Sponsorship growth
Low cost airlines take opposing positions
The future

Global airline sports sponsorship expenditure

Gulf carriers lead the way
USA – focus is national
Soccer – the airlines’ first choice for sponsorship

Airline sponsorship spend by continent
Airline sponsorship of international sporting events  Free sample - global airline spend on international sporting events
Airline sports sponsorship in the Americas

Delta Airlines
United Continental
American Airlines
JetBlue
Southwest Airlines
US Airways

Airline sports sponsorship in Europe

Soccer and Middle Eastern carriers lead

Airline sports sponsorship in ASIA / ME / Africa / Australasia
Sports sponsorship Spend by Airline
Airline sports sponsorship spend by airline headquarters

Index of charts and tables

Table 1. Global airlines sports sponsorship expenditure by airline 2012
Table 2. Global airlines sports sponsorship expenditure by sport and by value
Chart 1. Global airlines sports sponsorship expenditure by sport (%)
Table 3. Global airlines sports sponsorship expenditure by number of deals
Chart 2. Global airlines sports sponsorship deals by sport (%)
Table 4. Global airlines sports sponsorship expenditure by sport average deal value
Chart 3. Global airlines sports sponsorship expenditure by sport average deal value
Chart 4. Airline sponsorship expenditure by continent
Table 5. Global sponsorship expenditure of international sporting events by airlines
Table 6. Global airline sponsorship expenditure - international sporting events by sport by value
Chart 5. Global airline sponsorship expenditure - international sporting events by sport by %
Table 7. US Airlines – relative size by revenue 2010
Table 8. Americas (non US) Airlines – relative size by revenue 2010
Table 9. Airlines’ annual sports sponsorship rights expenditure by airline - USA
Table 10. Airlines’ annual sports sponsorship rights expenditure by sport by value - USA
Chart 6. Airlines’ annual sports sponsorship rights expenditure by sport by % - USA
Table 11(a). US sport sponsorship deals by airline
Table 11(b). US sport sponsorship deals by airline
Table 11(c). US sport sponsorship deals by airline
Table 11(d). US sport sponsorship deals by airline
Table 11(e). US sport sponsorship deals by airline
Table 11(f). US sport sponsorship deals by airline
Table 12. Americas (non US)  sport sponsorship deals by airline
Table 13. European airlines – relative size by revenue 2010
Table 14. Airlines’ annual sports sponsorship rights expenditure by airline - Europe
Table 15. Airlines’ annual sports sponsorship rights expenditure by sport by value - Europe
Chart 7. Airlines’ annual sports sponsorship rights expenditure by sport by % - Europe
Table 16(a). European sport sponsorship deals by airline
Table 16(b). European sport sponsorship deals by airline
Table 17. Asian / Australasian airlines – relative size by revenue 2010
Table 18. Middle Eastern airlines – relative size by revenue 2010
Table 19. Airlines’ annual sports sponsorship rights expenditure by airline - Asia
Table 20. Airlines’ annual sports sp'ship rights expenditure by sport by value – Asia / ME
/ Africa
Chart 8. Airlines’ annual sports sp'ship rights expenditure by sport by % - Asia / ME / Africa
Table 21(a). Asia / Middle East / Africa  sport sponsorship deals by airline
Table 21(b). Asia / Middle East / Africa  sport sponsorship deals by airline (a)
Table 21(c). Asia / Middle East / Africa  sport sponsorship deals by airline (a)
Table 22. Airline sports sponsorship expenditure by airline headquarters
Table 23(a). Global sports sponsorship expenditure by European airlines
Table 23(b). Global sports sponsorship expenditure by European airlines (a)
Table 24(a). Global sports sponsorship expenditure by Asian airlines
Table 24(b). Global sports sponsorship expenditure by Asian airlines (a)
Table 25(a). Global sports sponsorship expenditure by Middle Eastern / African airlines
Table 25(b). Global sports sponsorship expenditure by Middle Eastern / African airlines
Table 25(c). Global sports sponsorship expenditure by Middle Eastern / African airlines
Table 26(a). Global sports sponsorship expenditure by US airlines
Table 26(b).  Global sports sponsorship expenditure by US airlines
Table 26(c).  Global sports sponsorship expenditure by US airlines
Table 26(d).  Global sports sponsorship expenditure by US airlines
Table 26(d).  Global sports sponsorship expenditure by US airlines
Table 26(e).  Global sports sponsorship expenditure by US airlines

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