SPONSORSHIP TODAY

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ISBN: 2050-4888
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International Sports Federations

Table of Contents

Executive summary

Market growth
Three federation giants
Soccer number one sport
Financial services biggest investor
Adidas biggest spender
The future

International sports federation sponsorship income      Free sample from SPonsorship Today report

UEFA sponsorship income
FIFA sponsorship issues
The Olympic sponsorship challenge
Athletics growth slow
Cycling at the crossroads

Federation sponsorship by industry

Financial services lead
Mature car manufacturers target locally
Sports clothing/equipment companies top deal numbers
Consumer electronics categories need redefining
Food brands lead in average deal value

Sponsorship by company

Leading companies under-represented

National source of sponsorship spend
International federation sponsorship by sport

 

Table of charts and tables

Table 1. International sports federations’ sponsorship income
Table 1a. International sports federations’ sponsorship income
Table 2. Top 20 International sports federations by sponsorship income
Table 3. International federation sponsorship by industry
Chart 1. International federation sponsorship spend by industry sector (%)
Chart 2. International federation sponsorship deals numbers by industry sector
Table 4. Average deal value among major spending sectors
Table 5. Leading international federation sponsors
Table 6. International source of federation sponsorship
Chart 3. Source of sponsorship by spend
Chart 4. Source of sponsorship by number of deals
Table 7. Average spend by national source
Table 8. International federation sponsorship income by sport
Chart 5.  International federation sponsorship income by sport (%)
Chart 6. International federation sponsorship deal numbers by sport (%)
Table 9. International federation average deal value ranking by sport
Table 10. Sponsorship deal values and duration: AFC
Table 11. Sponsorship deal values and duration: AIBA/ATP/BWF
Table 12. Sponsorship deal values and duration: CAF/Concacaf/
Table 13. Sponsorship deal values and duration: Conmebol
Table 14. Sponsorship deal values and duration: Dorna
Table 15. Sponsorship deal values and duration: EAA/ERC/Euroleague
Table 16. Sponsorship deal values and duration: FEI/FIBA
Table 17. Sponsorship deal values and duration: FIFA
Table 18. Sponsorship deal values and duration: FIG/FIH
Table 19. Sponsorship deal values and duration: FINA/FIS/FIVB
Table 20. Sponsorship deal values and duration: FOM
Table 21. Sponsorship deal values and duration: Glasgow 2014/IAAF
Table 22. Sponsorship deal values and duration: IBAF/ICC
Table 23. Sponsorship deal values and duration: ICF/IHF/IIHF/IJF
Table 24. Sponsorship deal values and duration: IOC/IRB
Table 25. Sponsorship deal values and duration: ISA/ISAF
Table 26. Sponsorship deal values and duration: ITF
Table 27. Sponsorship deal values and duration: ITTF/ITU
Table 28. Sponsorship deal values and duration: IWF/OCA
Table 29. Sponsorship deal values and duration: PGA
Table 29a. Sponsorship deal values and duration: PGA
Table 30. Sponsorship deal values and duration: RLEF/RLIF/Six nations/UCI
Table 31. Sponsorship deal values and duration: UEFA
Table 32. Sponsorship deal values and duration: UIPM/ULEB
Table 33. Sponsorship deal values and duration: WA/WKF/WRC
Table 34. Sponsorship deal values and duration: WTA
Table 35. Sponsorship deal values and duration: WTCC/WTF

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European Sponsorship Association
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INTERNATIONAL MARKETING REPORTS