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Beer - global sponsorship analysis

Table of Contents

Executive summary

Global beer sports sponsorship spend hits $1.4 billion
Leading brewers account for 50% of spend
USA biggest market
National sponsorships preferred
No correlation between sponsorship spend and consumption
The future
Regulatory impact

The global beer market

Global market size
The leading global beer brands

Leading beer brands’ global sponsorship spend

Global beer sponsorship expenditure
Title rights reduced
Mega deals renewed
Soccer club primary sponsorships reduced

Beer sponsorship by company and brand

The global beer groups
Beer sponsorship spend by brewing group
Sponsorship spend by beer brand
Beer brand sponsorship strategies      Beer brand sponsorship strategies
Budweiser / Bud Light
Heineken
Carlsberg
Miller Lite / Coors Light
Guinness
Corona
Brahma

Beer sponsorship by sport

American football and soccer out in front

Beer sponsorship by country

Beer sponsorship v consumption

Global alcohol sponsorship regulations

France
Russia
Brazil
Australia
UK

Global beer sponsorship deals by brand

 

Table of charts and tables

Chart 1. Global beer market by region 2012
Chart 2. Global beer market share by brewer 2010
Table 1. Global beer brand values.
Table 2. Leading brewing groups and their brands
Table 3. Leading beer sponsors by brewing group – number of deals
Chart 3. Leading beer sponsors by brewing group – number of deals
Table 4. Leading beer sponsors by brewing group – value of deals
Chart 4. Leading beer sponsors by brewing group – value of deals
Table 5. Leading beer sponsors by brand – value of deals
Chart 5. Leading beer sponsors by brand – value of deals
Table 6. Leading global beer sponsorship deals
Chart 6. Relationship between brand value and sports sponsorship spend
Table 7. Global beer sponsorship by sport by value
Chart 7. Global beer sponsorship by sport by value
Table 8. Global beer sponsorship by sport by number of deals
Chart 8. Global beer sponsorship by sport by number of deals
Table 9. Global beer sponsorship by country by number of deals
Chart 9. Global beer sponsorship by country by number of deals
Table 10. Global beer sponsorship by country by value of deals
Chart 10. Global beer sponsorship by country by value of deals
Table 11. Total beer sponsorship spend v total beer consumption
Chart 11. Total beer sponsorship spend v total beer consumption
Table 12. Relationship between beer consumption, sponsorship and disposable income
Chart 12. Relationship between beer consumption, sponsorship and disposable income
Table 13. Global beer sponsorship deals by brand
Table 13(a). Global beer sponsorship deals by brand
Table 13(b). Global beer sponsorship deals by brand
Table 13(c). Global beer sponsorship deals by brand
Table 13(d). Global beer sponsorship deals by brand
Table 13(e). Global beer sponsorship deals by brand
Table 13(f). Global beer sponsorship deals by brand
Table 13(g). Global beer sponsorship deals by brand
Table 13(h). Global beer sponsorship deals by brand
Table 13(i). Global beer sponsorship deals by brand
Table 13(j). Global beer sponsorship deals by brand
Table 13(k). Global beer sponsorship deals by brand
Table 13(l). Global beer sponsorship deals by brand
Table 13(m). Global beer sponsorship deals by brand
Table 13(n). Global beer sponsorship deals by brand
Table 13(o). Global beer sponsorship deals by brand
Table 13(p). Global beer sponsorship deals by brand
Table 13(q). Global beer sponsorship deals by brand
Table 13(r). Global beer sponsorship deals by brand
Table 13(s). Global beer sponsorship deals by brand
Table 13(t). Global beer sponsorship deals by brand

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