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Naming rights - Global sponsorship analysis

Table of Contents

Executive summary

Growth and acceptance of naming rights
National cultural differences
Indoor arenas’ high value
Financial services biggest naming rights investor
USA biggest naming rights market
durations vary according to value and market maturity
The future

Naming rights market overview by country

United States
United Kingdom
Germany
Australia
Japan
Canada
South Africa
BRIC nations
Scandinavia

Naming rights duration   

Duration by country
Duration by value
Unexpected naming rights changes

Naming rights spend by national source

Naming rights market overview by sponsoring industry

Financial services
Telecommunications
Airlines
Automotive
Energy
Retail
Naming rights by company
Multiple naming rights deals
Naming rights objectives

Naming rights market overview by sport

American Football
Basketball
Soccer
Baseball
Rugby
Global naming rights sponsorship deals by country

Table of charts and tables

Table 1. Global sponsorship naming rights analysis by country
Chart 1. Naming rights deals by number of deals by country (%)
Chart 2. Naming rights deals by overall value of deals by country (%)
Chart 3. Naming rights deals by average value of deals by country ($m)
Table 2. Naming rights deals by duration by country (years)
Chart 4. Naming rights deals by duration by country
Table 3.  The relationship between naming rights value and duration
Table 4.  Change of naming rights due to corporate takeover (USA)
Table 5. Global sponsorship naming rights by sponsors’ origin
Chart 5. Naming rights deals by company headquarters – number of deals
Chart 6. Naming rights deals by company headquarters – total value of deals
Table 6. Global sponsorship naming rights analysis by industry sector
Chart 7. Global naming rights by sponsoring industry by number of deals (%)
Chart 8. Global naming rights by sponsoring industry by value of deals (%)
Chart 9. Global naming rights by sponsoring industry by average deal value
Table 7. Leading corporate investors in naming rights by annual spend
Table 8. Global sponsorship naming rights analysis by sport
Chart 10. Global naming rights by sport by number of deals (%)
Chart 11. Global naming rights by sport by value of deals (%)
Chart 12. Global naming rights by sport by average value of deals ($m)
Table 9.  Sponsorship naming rights deals Australia ($m p.a)
Table 10. Sponsorship naming rights deals Austria, Brazil, Canada ($m p.a)
Table 11. Sponsorship naming rights deals Canada, Chile, China, Ecuador, Estonia ($m p.a)
Table 12. Sponsorship naming rights deals Finland, France, Germany ($m p.a)
Table 13. Sponsorship naming rights deals Germany ($m p.a)
Table 14. Sponsorship naming rights deals Ireland, Israel, Italy, Japan ($m p.a)
Table 15. Sponsorship naming rights deals Netherlands, NZ, Norway, Ph’pines ($m p.a)
Table 16. Sponsorship naming rights deals Russia, Slovakia, S Africa, Spain, Sweden ($m p.a)
Table 17. Sponsorship naming rights deals Sweden, Switzerland, Turkey, UK ($m p.a)
Table 18. Sponsorship naming rights deals UK ($m p.a)
Table 19. Sponsorship naming rights deals USA ($m p.a)
Table 20. Sponsorship naming rights deals USA ($m p.a)
Table 21. Sponsorship naming rights deals USA ($m p.a)
Table 22. Sponsorship naming rights deals USA ($m p.a)
Table 23. Sponsorship naming rights deals USA ($m p.a)
Table 24. Sponsorship naming rights deals USA ($m p.a)
Table 25. Sponsorship naming rights deals USA ($m p.a)
Table 26. Sponsorship naming rights deals USA ($m p.a)
Table 27. Sponsorship naming rights deals USA ($m p.a)
Table 28. Sponsorship naming rights deals USA ($m p.a)
Table 29. Sponsorship naming rights deals USA ($m p.a)

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