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ISBN: 978-1-90568527-1
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Australia & New Zealand sponsorship data analysis report

Table of Contents

Executive summary

Sponsorship industry size
Investing industries
Major challenges in Australia
New Zealand – rugby is king
The future

Popularity of sport in Australia / New Zealand

Australia
New Zealand
  Super Rugby

Australia / New Zealand sponsorship analysis

Australia / NZ sponsorship analysis by sport
Australia / NZ sponsorship analysis by industry sector
Australia / NZ sponsorship by international source
Australia / NZ sponsorship analysis by company

Australia – sponsorship analysis by sport

Australian Rules Football sponsorship analysis
Australian rugby league sponsorship analysis   Australian rugby league sponsorship analysis
Australian motorsport sponsorship analysis
Australian soccer sponsorship analysis
Australian cricket sponsorship analysis
Australian tennis sponsorship analysis
Australian rugby union sponsorship analysis

Australia – sponsorship analysis by industry sector

Financial services
Government
Automotive
Alcohol
Soft drinks
Airlines
Telecommunications

Australia – sponsorship analysis by international source
Australia – sponsorship analysis by company
New Zealand sponsorship analysis by sport

New Zealand rugby union sponsorship analysis
New Zealand soccer sponsorship analysis
New Zealand cricket sponsorship analysis

New Zealand sponsorship analysis by industry sector
New Zealand sponsorship analysis by international source
New Zealand sponsorship analysis by company
Australian sports sponsorship deals
New Zealand sports sponsorship deals

 

Table of charts and tables

Table 1. Comparative population of Australia and New Zealand by major cities
Table 2. Total attendance of Australian primary sports 2003-2012
Chart 1. Average attendance of Australian primary sports 2003-2012
Chart 2. Total attendance of Australian primary sports 2003-2012
Table 3. Australian club attendance 2012 – AFL
Table 4. Australian club attendance 2012 – NRL
Table 5. Australian club attendance 2012 – Super Rugby
Table 6. Australian club attendance 2012 – A League
Chart 3. Super Rugby average attendance by country 2006-2012
Chart 4. Super Rugby average attendance by club 2012
Table 7. Australia / New Zealand sponsorship spend overview
Table 8. Comparative GDP – Australia and New Zealand
Table 9. Australia / New Zealand sponsorship analysis by sport
Chart 5. Australia / New Zealand sponsorship analysis by sport by number of deals
Chart 6. Australia / New Zealand sponsorship analysis by sport by value of deals
Table 10. Australia / New Zealand sponsorship analysis by industry sector
Chart 7. Australia / New Zealand sponsorship analysis by industry sector by number of deals
Chart 8. Australia / New Zealand sponsorship analysis by industry sector by value of deals
Table 11. Australia / New Zealand sponsorship analysis by international source
Chart 9. Australia / New Zealand sponsorship by international source by number of deals
Chart 10. Australia / New Zealand sponsorship by international source by value of deals
Table 12. Australia / New Zealand sponsorship analysis by company
Table 13. Australian sponsorship analysis by sport
Chart 11. Australian sponsorship analysis by sport by number of deals
Chart 12. Australian sponsorship analysis by sport by value of deals
Table 14. Australian Rules Football analysis by industry sector
Chart 13. Australian Rules Football analysis by industry sector by number of deals
Chart 14. Australian Rules Football analysis by industry sector by value of deals
Table 15. Australian Rules Football leading sponsors
Table 16. Australian rugby league analysis by industry sector    Australian rugby league sponsorship analysis
Chart 15. Australian Rugby league analysis by industry sector by number of deals
Chart 16. Australian Rugby league analysis by industry sector by value of deals
Table 17. Australian Rugby League leading sponsors
Table 18. Australian motorsport analysis by industry sector
Chart 17. Australian motorsport analysis by industry sector by number of deals
Chart 18. Australian motorsport analysis by industry sector by value of deals
Table 19. Australian motorsport leading sponsors
Table 20. Australian soccer analysis by industry sector
Chart 19. Australian soccer sponsorship analysis by industry sector by number of deals
Chart 20. Australian soccer sponsorship analysis by industry sector by value of deals
Table 21. Australian soccer leading sponsors
Table 22.. Australian cricket sponsorship analysis by industry sector
Chart 21. Australian cricket sponsorship analysis by industry sector by number of deals
Chart 22. Australian cricket sponsorship analysis by industry sector by value of deals
Table 23. Australian cricket leading sponsors
Table 24. Australian tennis sponsorship analysis by industry sector
Chart 23. Australian tennis sponsorship analysis by industry sector by number of deals
Chart 24. Australian tennis sponsorship analysis by industry sector by value of deals
Table 25. Australian tennis leading sponsors
Table 26. Australian Rugby Union sponsorship analysis by industry sector
Chart 25. Australian Rugby Union sponsorship analysis by industry sector by number of deals
Chart 26. Australian Rugby Union sponsorship analysis by industry sector by value of deals
Table 27. Australian Rugby Union leading sponsors
Table 28. Australian sponsorship analysis by industry sector
Chart 27. Australian sponsorship analysis by industry sector by number of deals
Chart 28, Australian sponsorship analysis by industry sector by value of deals
Table 29. Australian sponsorship analysis by international source
Chart 29. Australian sponsorship by international source by number of deals
Chart 30. Australian sponsorship by international source by value of deals
Table 30. Australian sponsorship analysis by company
Table 31. New Zealand sponsorship analysis by sport
Chart 31. New Zealand sponsorship analysis by number of deals
Chart 32. New Zealand sponsorship analysis by value of deals
Table 32. New Zealand Rugby Union sponsorship analysis by industry sector
Chart 33. New Zealand Rugby Union sponsorship analysis by number of deals
Chart 34. New Zealand Rugby Union sponsorship analysis by value of deals
Table 33. New Zealand Rugby Union leading sponsors
Table 34.New Zealand soccer sponsorship analysis by industry sector
Chart 35. New Zealand soccer sponsorship analysis by number of deals
Chart 36. New Zealand soccer sponsorship analysis by value of deals
Table 35. New Zealand soccer leading sponsors
Table 36.New Zealand cricket sponsorship analysis

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