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Cricket: Global sponsorship

Table of Contents

Executive Summary

Cricket sponsorship passes $400 mark
India and IPL driving growth
Scandal and corruption holding cricket back
Formats and busy calendars

Introduction

Upheaval and uncertainty
Progression in question
The question of format
The decline of Australia and the West Indies
Implications for sponsors

Cricket: Global sponsorship spend

Cricket sponsorship passes $400m
Cricket sponsorship by rights holder
Cricket sponsorship by industry sector
Financial services leads
Telecommunications
Soft drinks
‘Developed’ and ‘developing’ world comparison

Cricket sponsorship by company
Cricket sponsorship analysis – International rights
Cricket sponsorship analysis - India
Cricket sponsorship analysis – UK

English cricket – embracing change
English county cricket – clutter and lack of vision
Financial services dominant
Beer pouring rights in cricket
Car manufacturers and dealers

Cricket sponsorship analysis - Australia

Financial services worth 30% by value
Alcohol a  major sponsor despite Government initiative

Cricket sponsorship analysis – South Africa

Cricket South Africa’s scandal and strained BCCI relationship
The loss of Standard Bank
Alcohol leads in sponsorship

Cricket sponsorship analysis – New Zealand   New Zealand cricket sponsorship

Overview

Cricket sponsorship analysis - Pakistan

Scandal, terrorism and a failing bank

Cricket sponsorship analysis – Sri Lanka
Cricket sponsorship analysis – West Indies

Arresting the decline

Cricket sponsorship analysis - Bangladesh
Cricket sponsorship analysis - Canada
Cricket sponsorship analysis - Kenya
Cricket sponsorship analysis - Zimbabwe
Sponsorship by international source

 

Table of charts and tables

Table 1. Global cricket sponsorship deals by country
Chart 1. Global cricket sponsorship deals by country by value
Chart 2. Global cricket sponsorship deals by country by number of deals
Table 2a. Global sponsorship income by rights holder
Table 2b. Global sponsorship income by rights holder
Table 2c. Global sponsorship income by rights holder
Table 3. Global cricket sponsorship spend by industry sector
Chart 3. Global cricket sponsorship spend by industry sector – by value of deals
Chart 4. Global cricket sponsorship spend by industry sector – by number of deals
Table 4. Cricket sponsorship deal numbers by industry sector – ‘Developed’ / ‘Developing’
World
Chart 5. Cricket sponsorship deal numbers by industry sector – ‘Developed’ World
Chart 6. Cricket sponsorship deal numbers by industry sector – ‘Developing’ World
Table 5. Cricket sponsorship deal value by industry sector – ‘Developed’ / ‘Developing’ World
Chart 7. Cricket sponsorship deal value by industry sector – ‘Developed’ World
Chart 8. Cricket sponsorship deal value by industry sector – ‘Developing’ World
Table 6. Global cricket sponsorship deals by company
Table 7. International cricket sponsorship spend by industry sector
Chart 9. International cricket sponsorship spend by industry sector – by value of deals
Chart 10. International cricket sponsorship spend by industry sector – by number of deals
Table 8. International cricket sponsorship deals
Table 9. India cricket sponsorship spend by industry sector
Chart 11. India cricket sponsorship spend by industry sector – by value of deals
Chart 12. India cricket sponsorship spend by industry sector – by number of deals
Table 10. Indian cricket sponsorship deals
Table 10a. Indian cricket sponsorship deals
Table 10b. Indian cricket sponsorship deals
Table 10c. Indian cricket sponsorship deals
Table 10d. Indian cricket sponsorship deals
Table 10e. Indian cricket sponsorship deals
Table 11. UK cricket sponsorship spend by industry sector
Chart 13. UK cricket sponsorship spend by industry sector – by value of deals
Chart 14. UK cricket sponsorship spend by industry sector – by number of deals
Table 12. UK cricket sponsorship deals
Table 12a. UK cricket sponsorship deals
Table 12b. UK cricket sponsorship deals
Table 12c. UK cricket sponsorship deals
Table 12d. UK cricket sponsorship deals
Table 12e. UK cricket sponsorship deals
Table 12f. UK cricket sponsorship deals
Table 12g. UK cricket sponsorship deals
Table 12h. UK cricket sponsorship deals
Table 12i. UK cricket sponsorship deals
Table 12j. UK cricket sponsorship deals
Table 12k. UK cricket sponsorship deals
Table 12l. UK cricket sponsorship deals
Table 12m. UK cricket sponsorship deals
Table 12n. UK cricket sponsorship deals
Table 13. Australia cricket sponsorship spend by industry sector
Chart 15. Australia cricket sponsorship spend by industry sector – by value of deals
Chart 16. Australia cricket sponsorship spend by industry sector – by number of deals
Table 14. Australia cricket sponsorship deals
Table 14a. Australia cricket sponsorship deals
Table 14b. Australia cricket sponsorship deals
Table 14c. Australia cricket sponsorship deals
Table 14d. Australia cricket sponsorship deals
Table 14e. Australia cricket sponsorship deals
Table 14f. Australia cricket sponsorship deals
Table 15 . South Africa cricket sponsorship spend by industry sector
Chart 17. South Africa cricket sponsorship spend by industry sector – by value of deals
Chart 18. South Africa cricket sponsorship spend by industry sector – by number of deals
Table 16. South Africa cricket sponsorship deals
Table 16a. South Africa cricket sponsorship deals
Table 16b. South Africa cricket sponsorship deals
Table 16c. South Africa cricket sponsorship deals
Table 17. New Zealand cricket sponsorship spend by industry sector
Chart 19. New Zealand cricket sponsorship spend by industry sector – by value of deals
Chart 20. New Zealand cricket sponsorship spend by industry sector – by number of deals
Table 18. New Zealand cricket sponsorship deals
Table 18a. New Zealand cricket sponsorship deals
Table 18b. New Zealand cricket sponsorship deals
Table 18c. New Zealand cricket sponsorship deals
Table 18d. New Zealand cricket sponsorship deals
Table 19 . Pakistan cricket sponsorship spend by industry sector
Chart 21. Pakistan cricket sponsorship spend by industry sector – by value of deals
Table 20. Pakistan cricket sponsorship deals
Table 21. Sri Lanka cricket sponsorship spend by industry sector
Chart 22. Sri Lanka cricket sponsorship spend by industry sector – by value of deals
Table 22. Sri Lanka cricket sponsorship deals
Table 23. West Indies cricket sponsorship spend by industry sector
Char

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