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imradmin/reportimg/                           European soccer sponsorship 2014/15
ISBN: 978-1-905685-31-
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European Soccer Sponsorship 2014/15

Table of Contents

EXECUTIVE SUMMARY
  Soccer sponsorship – continued growth
  Market polarity
  Manchester United way out in front
  Sponsorship immaturity in Spain, Italy and France
  Sponsorship – making a competitive difference
  The future

SOCCER CLUB SPONSORSHIP ANALYSIS – EUROPEAN OVERVIEW
  English Premier League now dominant
  Sponsorship change from 2012/13 – 38% rise overall
  European soccer sponsorship by club
  Manchester United take 11% of total
  Airlines and financial services - top soccer investors
  German companies lead in club investment

ENGLAND – ENGLISH PREMIER LEAGUE
  Man Utd accounts for third of EPL sponsorship income
  English Premier League sponsorship by industry
  52 Countries invest in the English Premier League

GERMANY – BUNDESLIGA
  Bundesliga - Europe’s most mature market?
  Bundesliga sponsorship by industry

SPAIN – LA LIGA
  Big two dominate – can Atletico make up ground?
  La Liga sponsorship by industry

ITALY – SERIE A
  Italian decline continues with no sign of major change
  Serie A sponsorship by industry

FRANCE –  LIGUE 1
  French club sponsorship – a tale of one city?
  Ligue 1 sponsorship by industry

NETHERLANDS – EREDIVISIE   Eredivisie sponsorship ananlysis 2014/15
Professional approach – but lacking critical mass
Eredivisie sponsorship by industry

European club sponsorship 2014/15 - Table of charts and tables

Table 1. European soccer club sponsorship rights income by country by value
Chart 1. European soccer club sponsorship rights income by country by %
Table 2. European primary shirt sponsorship spend by country 2012/13 v 2014/15
Chart 2. European primary shirt sponsorship spend by country by share 2014/15
Table 3. European soccer club sponsorship by club
Chart 3. European primary shirt sponsorship spend by country by share 2012/13
Table 4. European soccer club sponsorship spend by industry sector by value
Chart 4. European soccer club sponsorship spend by industry sector by value
Table 5. European soccer club sponsorship spend by industry sector by number of deals
Chart 5. European soccer club sponsorship spend by industry sector by number of deals
Table 6. European soccer club sponsorship spend by company
Table 6b. European soccer club sponsorship spend by company
Table 7. Major sources of European sponsorship spend by company HQ

Table 8. English Premier League sponsorship revenue by club (€m)
Table 9. English Premier League sponsorship revenue by type
Chart 6. English Premier League sponsorship revenue by type (%)
Table 10. English Premier League sponsorship revenue by industry
Chart 7. English Premier League sponsorship revenue by industry by value
Chart 8. English Premier League sponsorship revenue by industry by number of deals
Table11. English Premier League major sponsorship spend by company
Table 12a. English Premier League source of sponsorship spend by company HQ
Table 12b. English Premier League source of sponsorship spend by company HQ
Table 13b. English Premier League sponsors by club: Aston Villa / Burnley
Table 13c. English Premier League sponsors by club: Chelsea / Crystal Palace
Table 13d. English Premier League sponsors by club: Everton / Hull City
Table 13e. English Premier League sponsors by club: Leicester City
Table 13f. English Premier League sponsors by club: Liverpool
Table 13g. English Premier League sponsors by club: Manchester City
Table 13h. English Premier League sponsors by club: Manchester United
Table 13i. English Premier League sponsors by club: Manchester United
Table 13j. English Premier League sponsors by club: Newcastle United / QPR / Southampton
Table 13k. English Premier League sponsors by club: Stoke City / Sunderland / Swansea City
Table 13l. English Premier League sponsors by club: Tottenham / WBA / West Ham

Table 14. German Bundesliga sponsorship revenue by club (€m)
Table 15. German Bundesliga sponsorship revenue by type
Chart 9. German Bundesliga sponsorship revenue by type (%)
Table 16. German Bundesliga sponsorship revenue by industry
Chart 10. German Bundesliga sponsorship revenue by industry by value
Chart 11. German Bundesliga sponsorship revenue by industry by number of deals
Table 17. German Bundesliga major sponsorship spend by company
Table 18. German Bundesliga source of sponsorship spend by company HQ
Table 19a. German Bundesliga sponsors by club: Mainz / Hoffenheim / Leverkusen
Table 19b. German Bundesliga sponsors by club: Bayern Munich
Table 19c. German Bundesliga sponsors by club: Dortmund / Borussia Mönchengladbach
Table 19d. German Bundesliga sponsors by club: Eintracht Frankfurt
Table 19e. German Bundesliga sponsors by club: Augsburg / Köln
Table 19f. German Bundesliga sponsors by club: Hamburger / Hannover 96
Table 19g. German Bundesliga sponsors by club: Hertha / Freiburg / Paderborn
Table 19h. German Bundesliga sponsors by club: Schalke / Stuttgart German Bundesliga sponsors by club: Schalke / Stuttgart
Table 19i. German Bundesliga sponsors by club: VFL Wolfsburg
Table 19j. German Bundesliga sponsors by club: Werder Bremen
Table 20. Spanish La Liga sponsorship revenue by club (€m)

Table 21. Spanish La Liga sponsorship revenue by type
Chart 12. Spanish La Liga sponsorship revenue by type (%)
Table 22. Spanish La Liga sponsorship revenue by industry
Chart 13. Spanish La Liga sponsorship revenue by industry by value
Chart 14. Spanish La Liga sponsorship revenue by industry by number of deals
Table 23. Spanish La Liga major sponsorship spend by company
Table 24. Spanish La Liga source of sponsorship spend by company HQ
Table 25a. Spanish La Liga sponsors by club: Almeria / Bilbao / Atletico Madrid
Table 25b. Spanish La Liga sponsors by club: Celta Vigo / Cordoba / Deportivo/
Table 25c. Spanish La Liga sponsors by club: Elche / Espanyol
Table 25d. Spanish La Liga sponsors by club: Barcelona
Table 25e. Spanish La Liga sponsors by club: Getafe / Granada
Table 25f. Spanish La Liga sponsors by club: Levante / Malaga / Vallecano
Table 25g. Spanish La Liga sponsors by club: Real Madrid / Real Sociedad
Table 25h. Spanish La Liga sponsors by club: Eibar / Sevilla / Valencia / Villarreal

Table 26. Italian Serie A sponsorship revenue by club (€m)
Table 27. Italian Serie A sponsorship revenue by type
Chart 15. Italian Serie A sponsorship revenue by type (%)
Table 28. Italian Serie A sponsorship revenue by industry
Chart 16. Italian Serie A sponsorship revenue by industry by value
Chart 17. Italian Serie A sponsorship revenue by industry by number of deals
Table 29. Italian Serie A major sponsorship spend by company
Tab

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